We at LATTER & BLUM Real Estate Corporation recognize
the importance of protecting the privacy of individual-specific
information ("Information’) collected about our customers
and prospective customers (referred to as "Customers,"
"you" or "your"). This privacy statement
discloses what information we gather, how we use it, and
how to correct or change it. At LATTER & BLUM, it
is our intention to give you as much control as possible
over your privacy in regard to your Information and the
use we make of it in the course of your use of our website
located at www.latter-blum.com (referred to as "website"
or "our site").
To that end, LATTER
& BLUM gathers two types of information about Customers:
data that Customers provide through registration on
our site and data LATTER & BLUM gathers through
aggregated tracking, mainly by tallying page views throughout
our sites. Such information enables us to tailor our
content to Customers’ needs better. However, be assured
that LATTER & BLUM will not disclose personal Information
to third parties without your consent.
How
does LATTER & BLUM collect Information?
Information is collected
by specifically requesting it from you. Generally this
occurs when you register at a site or request information
or a service. Usually, the LATTER & BLUM site and
its necessary service partners use your Information
to operate the site and to deliver its services. LATTER
& BLUM sites also use your Information to inform
you of other products or services available from LATTER
& BLUM and its affiliates.
Use of IP Addresses:
An IP address is a number that is automatically assigned
to your computer whenever you’re surfing the Internet.
Web servers automatically identify your computer by
its IP address.
LATTER & BLUM
and/or its affiliates collect IP addresses for the purposes
of system administration, to report aggregated information
to our advertisers, and to audit the use of our site.
When Customers request pages from LATTER & BLUM
and/or its affiliates’ sites, our servers log the Customers
IP addresses. We normally do not link IP addresses to
anything personally identifiable, which means that a
Customer’s session will be logged, but the Customer
remains anonymous to us. We can and will use IP addresses
to identify a Customer when we feel it is necessary
to enforce compliance with our rules or terms of service
or to protect our service, site, customers or others.
Use Of Cookies:
What are cookies? Cookies are pieces of information
that a Web site transfers to an individual’s hard drive
for record-keeping purposes. Cookies make Web surfing
easier for you by saving your preferences while you
are at our site. We never save passwords or credit card
information in cookies. The use of cookies is an industry
standard, and as such, you’ll find them at most major
Web sites.
By showing how and
when Customers use a site, cookies help us see which
areas are popular and which are not. Many improvements
and updates to the site are based on such data as total
number of visitors and pages viewed. This information
is most easily tracked with cookies. We use the information
from cookies to provide services better tailored to
our Customers’ needs.
LATTER & BLUM
and/or its affiliates have two primary uses for its
cookies. First, we use them to specify preferences.
For example, Customers can specify keywords across several
categories or markets so you don’t have to tell us over
and over again about the kinds of homes you want to
see. Secondly, we use cookies to track Customer trends
and patterns. This helps us understand our Customers’
needs better and improve areas of LATTER & BLUM
and/or its affiliates service that our Customers find
valuable. While both of these activities depend on the
use of a cookie, visitors to LATTER & BLUM and/or
its affiliates always have the option of disabling cookies
via their browser preferences. Information from cookies
is sometimes attached to messages sent to our Customer
Service department.
Most browsers are
initially set up to accept cookies. You can reset your
browser to refuse all cookies or indicate when a cookie
is being sent. However, note that some parts of LATTER
& BLUM and/or its affiliates’ services will not
function properly or may be considerably slower if you
refuse cookies. For example, without cookies, you will
not be able to set personalized preferences; you also
may have difficulty completing marketing transactions.
You may occasionally
get cookies from our advertisers. LATTER & BLUM
and/or its affiliates do not control these cookies.
The use of advertising cookies sent by third-party servers
is standard in the Internet industry.
With
whom does LATTER & BLUM share my Information?
As a general rule,
LATTER & BLUM will not disclose any of your personal
Information except when we have your permission or under
special circumstances, such as when we believe in good
faith that the law requires it or under the circumstances
described below. The following describes some of the
ways that your Information may be disclosed.
LATTER & BLUM
Real Estate Brokers: LATTER & BLUM may disclose
information about you to LATTER & BLUM brokers who
would like to contact you for general marketing purposes.
Business Partners
& Sponsors: LATTER & BLUM may disclose some
or all your Information to business partners or sponsors,
but this use will be specifically described to you prior
to data collection or prior to transferring the data.
Many promotions offer opportunities to request additional
Information from sponsors. By requesting more information,
you give LATTER & BLUM permission to transfer your
information to the sponsor so they can fulfill your
request. In many instances, only your e-mail address
will be shared. If more Information will be shared with
the sponsor, you will be notified prior to the transfer.
Third Party Data
and Data in the Aggregate: From time to time, you
may be offered the opportunity to receive materials
or special offers from third parties. If you opt to
receive information from these third parties, LATTER
& BLUM will (with your permission) share
your name and email address with such third parties.
Under confidentiality agreements, LATTER & BLUM
may match Customer Information with third party data.
Also, LATTER & BLUM discloses aggregated Customer
statistics (for example, 50% of our Customers are male)
in order to describe our services to prospective partners,
advertisers, and other third parties, and for other
lawful purposes.
Other
LATTER & BLUM may also disclose account Information
in special cases when we have reason to believe that
disclosing this Information is necessary to identify,
contact or bring legal action against someone who may
be violating LATTER & BLUM’s Terms
and Conditions of Use or may be causing injury to
or interference with (either intentionally or unintentionally)
LATTER & BLUM’s rights or property, other LATTER
& BLUM Customers, or anyone else that could be harmed
by such activities. LATTER & BLUM may disclose or
access account Information when we believe in good faith
that the law requires it and for administrative and
other purposes that we deem necessary to maintain, service,
and improve our products and services.
How
can you control the usage of Information?
In case you change
your mind or some Information changes (such as your
zip code or e-mail address), we will endeavor to provide
a way to correct, update or remove the personal data
you give us. Additionally, to keep you in control of
the communications directed to you, we offer Customers
the opportunity to "opt out" of having information
shared with parties outside of LATTER & BLUM and/or
its affiliated companies. If a Customer wishes to update
Information or objects to any usage provided herein
for any reason, he/she may e-mail the requested change
to: Latter & Blum Info.
Depending upon the Information at issue, the Customer
may have to restrict all usage, rather than specifying
only certain instances where the Information should
be restricted.
What
happens when you link to a third party site?
You should be aware
that when you are on LATTER & BLUM’s and/or its
affiliates’ sites you could be directed to other sites
that are beyond our control. There are links to other
sites from LATTER & BLUM’s and/or its affiliates’
pages that take you outside our service. For example,
if you "click" on a banner advertisement on
a LATTER & BLUM search result, the "click"
typically takes you off the LATTER & BLUM site.
These other sites may include sites of advertisers,
sponsors and partners that may use LATTER & BLUM’s
and/or its affiliates’ logo as part of a co-branding
agreement. These other sites may send their own cookies
to Customers, collect data or solicit Information.
LATTER & BLUM
and its affiliates do not control such sites, and therefore,
are not responsible for their contents. LATTER &
BLUM’s and/or its affiliates’ inclusion of hyperlinks
to these sites does not imply any endorsement of the
material on such sites or any association with their
operators. LATTER & BLUM’s privacy policy does not
extend to anything that is inherent in the operation
of the Internet, which is beyond the control of LATTER
& BLUM and its affiliates.
Please keep in mind
that whenever you give out Information online (for example,
via message boards or chat lines), that Information
can be collected and used by people you don’t know.
While LATTER & BLUM and its affiliates strive to
protect their Customers Information and privacy, we
cannot guarantee the security of any Information you
disclose online and you disclose such Information at
your own risk.
Is
my Information secure from others using the LATTER &
BLUM site?
The importance of
security for all Information associated with our customers
is of utmost concern to us. We exercise great care in
providing secure transmission of your Information from
your PC to our servers. Unfortunately, no data transmission
over the Internet can be guaranteed to be 100% secure.
As a result, while we strive to protect your Information,
LATTER & BLUM and its affiliates can’t ensure or
warrant the security of any Information you transmit
to us or from our online products or services, and you
do so at your own risk. Once we receive your transmission,
LATTER & BLUM uses industry standard efforts to
safeguard the confidentiality of your Information, such
as firewalls and Secure Socket Layers. However, "perfect
security" does not exist on the Internet.
YOUR
ACCEPTANCE OF THESE TERMS
By using this site,
you signify your agreement with and acceptance of LATTER
& BLUM’s Privacy Policy. If you do not accept this
policy, please do not use this site in any way. Your
continued use of LATTER & BLUM and/or its affiliates’
sites following the posting of changes to these terms
will mean you accept those changes, regardless of whether
LATTER & BLUM provides you with additional notice
of such changes.
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